A Student Discusses “It Can Wait”

Technology continues to change our lives; the way we accomplish our work, how we move about this world and, perhaps most importantly, how we interact with one another. Generally, we consider advancements in these areas as beneficial but many come with a price as well. Our handheld devices bring our family and friends closer, but when used in an unsafe way, can be dangerous, or even deadly. Since theirs is the generation that has literally grown up texting, All Systems Broadband reached out to a young person to discuss AT&T’s “It Can Wait” program.  Jessica is a sophomore at the University of Oregon and she provided us her thoughts:

With every social media notification blowing up your smart phone it is easy to get lost in the world of texts, tweets, photos, and so on. However it is essential to remember not to drown in the pool of technology and let it consume your life. AT&T’s recently re-vamped campaign reminds all technology users of this very important matter. In a recent ad released in July of 2015, the “It Can Wait” campaign dramatized the effects of using a phone while driving. Although the video is disturbing to many people, it is essential and will hopefully be effective in reminding people to keep their eyes on the road and not on their devices. The company’s willingness to show the negatives associated with products like its own shows initiative in addressing the dangerous issue. The campaign originally started in 2010 as a way to urge people to not text and drive at the same time. Five years later, its purpose has evolved into making sure that we know that even a glance can hurt or end a life. As an attempt to reduce the number of accidents caused by distracted driving, the campaign created a pledge with now more than 7 million participants who agreed to keep their eyes on the road, including myself. AT&T also launched a “Drivemode” app that can silence all alerts while driving and even auto-reply to messages, letting senders know the recipient is behind the wheel. Regardless of the ever-advancing technology we are learning to use, it will never be okay to use while operating a vehicle. It is clear that technology can have both positive and negative impacts on the world but hopefully through efforts like the “It Can Wait” campaign, the roads will be safer.

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